05 Oct Branded Drinks appointed sole agent for prestigious Belgium beer
Haacht, the largest family run brewery in Belgium – and the third largest overall – has appointed Branded Drinks, as their sole agents for the UK.
“We are delighted to be working with one of the most prestigious Belgian Breweries who have always cherished their independence and protected the premium quality of the beers they produce.
We have been looking for some time for the right partner to add to the other two highly reputable European breweries we already work with: Weihenstephan, the oldest brewery in the World, and Furstenberg based in the Black Forest. We believe the Haacht range of great Belgian beers will provide a perfect fit for our portfolio.”
– Jonathan Calver, Director
The brewery can trace its origins back to 1898, in the small town of Haacht just outside Brussels. Their best-known brand is the award-winning Primus, their 5.2% premium lager. They have recently developed a range of innovative speciality beers under the Super 8 brand. And they are well-known for the Tongerlo range of abbey ales brewed under the expert guidance of monks from the nearby Tongerlo Abbey. Tongerlo Lux Blonde was voted the World’s Best Beer in the World Beer Awards 2014.
“We are convinced the British consumer will always have a taste for discovering both new and innovative beers as well as an appreciation for Belgian beer styles with a rich heritage. The Haacht Brewery has been brewing both since the beginning of its long history and has found, in Branded Drinks, an expert partner who will be able to bring these beers to the UK market”
– Jonathan Vandesande, Export Manager
Further information about the Haacht Brewery can be found here www.haacht.com